Top brass at the BBC have pledged to become the number one online TV service by 2020.
Lord Hall, BBC’s director general, has stated that he wanted to ‘reinvent public broadcasting for a new generation’. In a bid to become the best online TV service by 2020 in the UK, a tall order some viewers might argue.
Tony Hall went on to say, ‘We need it to make the leap from a catch-up service to a must-visit destination in its own right’.
One idea centres around employing ‘binge-watch’ tactics, which will see some entire TV series being uploaded online before their screening on television. Acknowledging the current ‘competitive’ media landscape, Lord Hall noted that it had ‘changed beyond all recognition’.
The plans were released by Lord Hall as the BBC entered its new charter period. Like some streaming services and home media boxes, BBC iPlayer hopes to use advances in technology such as artificial intelligence and voice recognition in order to compete with its contemporaries in the future.
BBC iPlayer has been active for 10 years. Currently 10 million people use the service every week. The BBC want this figure doubled.
Transforming from a simple catch-up service will be a challenge for the BBC, but they are determined to reckon with streaming giants such as Netflix and Amazon Prime, the latter having produced its own award-winning programming, alongside acting as a streaming platform providing masses of media content.
The BBC reaches its centenary in 2022, by which time Lord Hall says he wants a channel that is ‘irresistable’ to ‘all audiences’.
With an average of 243 million requests on average per month, and the ‘media provider young people use the most’, BBC iPlayer’s audience is both dynamic and dedicated. In the next three years consumers will witness whether the BBC will achieve its goal, and see its already burgeoning audience grow – perhaps even to dwarf its competitors.