Bumper on-demand year for Sky Sports


Sports fans logging on for on-demand videos have helped Sky Sports to a record online year.

More than 43 million unique browsers were recorded across its platforms around the start of the Premier League season in August. On Demand figures grew by 15% compared to 2015 with viewers downloading almost 23 million videos.

The broadcaster acquired the rights to several sports in the last year including The Open Championship, Friday Night Football and drone racing – one of 25 different sports shown on Sky Sports Mix. Dedicated channels, like the one created for Formula 1 coverage, have also been used for The Open and PDC darts.

The pay TV provider will offer nearly 65,000 hours of sport across its eight channels.

Sky Sports Managing Director Barney Francis said: “As our service continues to grow, so does our passion for offering Sky Sports viewers the best choice and quality.”

“The last twelve months have been a stand-out year for Sky Sports as we celebrated our 25th anniversary. However, we never stand still and as we look forward to 2017, the schedule looks as busy as ever with some mouth-watering sport to look forward to. We can’t wait.”

Sky Sports will show Women’s Cricket World Cup, Super League and The British Open for the first time in 2017.

Other highlights include Premier League, EFL, SPFL, La Liga and 2018 World Cup Qualifier football as well as the British and Irish Lions tour of New Zealand. England cricket and ICC Champions Trophy, golf tournaments and boxing, including Joshua v Klitschko, will also be shown on Sky Sports channels.

The 2017 Formula One World Championship will be shown in Ultra High Definition (UHD) for the entire season following a test at last year’s Singapore Grand Prix. The UHD broadcasts offer four times higher resolution than HD and will be available with Sky Q. Existing NOW TV boxes do not support UHD.

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